Saturday, March 8, 2014

Marketing and Fundraising Team Log # 2

By: Kaela Landon


This week in GLOBE we focused a lot on the role that gender plays in microfinancing. Through our readings we discovered that women are more likely than men to become borrowers and are also make up the poorest of borrowers. I found some of the factors very interesting as to why that is. For instance, the female borrowers tend to have families and are therefore less likely to run off with the money; on the other hand, the men are often bachelors or need only provide for themselves. I noticed connections between family values and overall make up to this idea. Many societies are heavily populated with single parent households, particularly single mothers. That realization caused me to look at our borrowers slightly differently because single mothers exist both in the developing nations in which we lend and here on the home front. When I find similarities amongst our worlds I feel more of a connection to our borrowers as people and the notion that the geographic, economic, and social distance and differences between us are not reasons to remain uninvolved in alleviating the struggles of our planet.
The Marketing Team has been working hard to utilize the resources and support what we already have as well as exploring ways to make new connections. Our team objectives and semester goals are quite ambitious but we all agreed it best to aim high. I am noticing already that we all have different talents and visions, which makes for very creative brainstorming sessions. I appreciate that our team environment is turning out to be a place where everyone will get to show off their strengths and develop new ones.

The Marketing Team started doing the background work for all of our visions. We have been focusing the majority of our efforts this week on solidifying a venue for the 5th Anniversary Mixer. I feel like we are under a lot of pressure given that this is such a milestone for GLOBE but I do not see that as a negative thing. Instead I believe that this is just motivating us to work harder and more creatively to ensure that this is a memorable and productive semester.

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